The easiest way to avoid SEO Mistakes is to search Google for a “PPC agency London”, assuming of course that your website is based in the UK. Otherwise search for your own locality. It’s important to make sure that your business is being promoted on a local basis because many search engines will attempt to return local results for a user so that the user only sees positive information. Having a proper SEO strategy will help ensure that your business is being properly advertised on the web.
There are a few common mistakes that people who attempt to handle search engine optimization on their own tend to make. One of those mistakes is optimize a Google+ or a Yelp page to advertise their businesses but then neglect optimize other data sources like review websites. You need to make sure that you’re responding to user feedback regardless of whether it’s positive or negative. Not only will this increase exposure on the web, but it will improve your reputation because users will see that you are a business who takes user feedback seriously.
It is also important to have an individual page for each business location that you operate. Remember that search engines like to return local results to the users, but if you aren’t telling the search engine about your location, then it’s going to miss your business! Having a local page not only makes your business visible on a local level, but it also gives you the opportunity to let users know how to get in contact with your business in their locality.
Individual pages also allow your business to engage with the public at the local level. You can post an email address for that exact store or even have a message board. Don’t forget to create a Facebook fan page for your business as well. The more communication, the better you will look to the public and the search engine. Remember to post localized content such as promotions, coupons, or even contests.
Now that you know about these mistakes, you will be able to address them into your SEO strategy. You can of course also leave your SEO strategy to the professionals. Many companies will outsource SEO and pay per click advertising. By using a professional SEO agency London, you can focus on running your business your way while allow them to handle the job of getting people to your websites. Many SEO agencies will provide an analysis of competitors, online reputation, and visitor tracker. They will also handle the social media integration, link building, site recommendations, and link building.
Should something go amiss, many agencies such as Chillicow can help you with reputation management services to help turn negative PR into positive PR. This will help drive positive traffic to your website and allow you to continue to grow your business. You will also be able to communicate your local objectives to the SEO agencies. Once your website is up and running, you can make the choice if you want to continue to working with the SEO agencies or handle SEO yourself.